Faculty of Media & Mass Comm.

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Relattion And Advertising

 

رسالة-أهداف- مواصفات خريج البرنامج

Third Year
Third Year- First Term

Course No. Course Title Credit Hours per Lecture Practical Total
MC             311 Media information 4 2 4
ADV           321 Organizational Communication 4 2 4
ADV           323 Marketing 4 2 4
ADV           331 Public Relations Management 4 2 4
ADV           333 Advertising Management 4 2 4
ADV           341 Public Relations and Advertising
Research Methods
4 2 4
TOTAL 24 12 24


Third Year - Second Term

Course No. Course Title Credit Hours per Lecture Practical Total
MC              312 Media Translation 4 2 4
ADV            322 Media Information 4 2 4
ADV            312 Communication technology and Media 4 2 4
ADV            324 Exhibition and Presentation skills 4 2 4
ADV            326 Public Relations planning and programming 4 - 4
ADV            342 public opinion polls and Research 4 2 4
TOTAL 24 10 24

 

Fourth Year

 

First Semester

 

Abbreviation & Course No

Course Title

Lecture

Practical

Total

MC 412

Media information

4

2

4

ADV 421

planning Advertising campaigns

4

2

4

ADV 413

Persuasion

4

2

4

ADV 423

Editing public relations and advertising information

4

2

4

ADV 425

Public relations and international advertising

4

2

4

ADV 441

Special Topics in public relations and advertising

4

2

4

TOTAL

24

12

24

8

 

Second Semester

 

Abbreviation & Course No

Course Title

Lecture

Practical

Total

MC 412

Media Translation

4

2

4

ADV 422

The art of promotion

4

2

4

ADV 424

Advertising Design and production

4

2

4

ADV 426

Protocol and conferences organization

4

2

4

ADV 432

planning Media Campaign

4

-

4

ADV 450

project graduation

4

2

4

TOTAL

24

10

24

11