Within the framework of the vision of His Excellency President Abdel Fattah El-Sisi aimed at developing and enhancing human resources, and in line with the national trend towards building an aware generation that adheres to its identity and in line with the presidential initiative "Bidaya". Under the auspices of Prof. Dr. Mamdouh Ghorab (President of October 6 University) Prof. Dr. Hesham Tamraz (Vice President of the University for Community Service Affairs) Prof. Dr. Hanaa Fayed (Dean of the Faculty of Tourism and Hotels) And the leadership of Prof. Dr. Ghada Wafik (Vice Dean of the Faculty for Community Service and Environment Affairs) The "Our Heritage is Our Identity" initiative launched by the Faculty of Tourism and Hotels at October 6 University comes. This initiative is not just a university activity, but rather a step aimed at deepening cultural awareness among young people and enhancing their national and nationalist affiliation. In light of this initiative, the college implemented today, Monday, December 2, 2024, the first activities of the initiative, which was represented in a competition entitled "A Proverb Story" that targeted male and female students of October 6 University. The idea of the competition revolved around asking students about Egyptian proverbs and the different heritage stories associated with these proverbs. Gifts were presented to the participating students. The competition achieved great momentum among the university students and witnessed a remarkable turnout that exceeded expectations. The students praised the idea of the “Our Heritage is Our Identity” initiative and praised the idea of the competition, and called for more activities.