Under the patronage of Prof. Dr. Mamdouh Mustafa Ghorab, President of October 6, and Professor Dr. Yasser Dakrouri, Vice President of the University for Graduate Studies and Research, and supervised by Professor Dr. Dina Farouk Abu Zaid, Dean of the Faculty of Information and Communication Arts.
Today, the college organized an online seminar. Greek professor Dr. Nikos S. Panagiotou, Professor, School of Journalism and Mass Communications, Aristotle University of thessaloniki, Greece
Nikos S. Panaguto, Professor of College of Press and Communications, Aristotle University in Salonic, Greece.
During it, it dealt with the topic of "the audience interacting with artificial intelligence and the future of the media: competition in a new digital and global world."
The symposium reviewed the changes that occurred to the public, and how artificial intelligence has reshaped its behaviors by allocating the content and distributing it in a fast -developed digital system.
It also touched on the challenges and opportunities facing media institutions while adapting to the platforms based on algorithms, the phenomenon of masculine content consumption, and distorted attention to the public.
The symposium concluded by emphasizing the importance of developing effective strategies to enhance the interaction with the public, build confidence, and create narrative methods that are in line with the nature of the connected global media environment based on data and competitiveness.
This is in the presence of a large number of students who interacted by asking questions and discussions, and the presence of a number of faculty members and the assisting body of the college.
The symposium was moderated by Prof. Dr. Dina Farouk Abu Zaid, and it was coordinated by Prof. Dr. Marwa Sobhi, Head of Public Relations and Advertising at Al -Kitil