Public relations expert Jalal Abbas at a symposium in the 6th of October media.

 

Under the patronage of A.Dr. Mamdouh Mustafa Ghorab, President of 6th of October University, and Mr.Dr. Iman Al-Azizi, Vice President of the University for Education and Student Affairs, under the supervision and presence of A.Dr. Dina Farouk Abu Zeid, Dean of the Faculty of Media and Communication Arts, organized today a symposium entitled "Preparing an Integrated Public Relations Plan from Strategic Analysis to Impact Measurement". Professor Jalal Abbas, Director of Public Relations at POD EGYPT - United, lectured in it. The symposium discussed the effective steps for preparing a successful public relations plan, starting from the goal setting stage until we reach the stage of analyzing strengths and weaknesses and full evaluation. 

The symposium was attended by a large number of students, faculty members and support staff. At the end, A. presented:Dr. Dina Farouk Abu Zeid, College Shield to Professor Jalal Abbas in appreciation of his role and career in the field of public relations.

This symposium comes within the framework of the college's keenness to play its educational and awareness role within the college's cultural season, and to transfer expertise and professional experiences to students.  

The symposium was organized and coordinated by Dr. Lubna Ahmed, Lecturer in the Department of Public Relations and Advertising, Mr. Ghada Abdel Ghani, Assistant Lecturer in the Department, and Mr. Fatima Mahmoud, Assistant Lecturer in the Department of Radio and Television