Under the patronage of Prof. Dr. Ahmed Zaki Badr, Chairman of the Board of Trustees of 6 October University, A. Dr. Mamdouh Mustafa Gharab, Rector, A. Dr. Iman Al-Azizi, Vice-Chancellor of the University for Education and Student Affairs, and A. Dr. Dina Farouk Abu Zeid Dean of the Faculty of Media and Communication Arts, the Faculty of Media and Communication Arts held a seminar entitled " "Artificial Intelligence and Digital Media Industry", attended by Author and Digital Media Expert Professor Khaled Al-Bermawi organized by Dr. Ahmad Ibrahim Al-Mudser in the Department of Public Relations and Advertising of the Faculty, The symposium dealt with the differences between human learning, machine learning, deep learning, coding and artificial intelligence tool industry and talked about deepfakes and how to use them in real time. And how AI can benefit from other people's experiences, the rights to use AI tools and fit those tools with AI ethics and about the biggest problems of AI that is racial discrimination based on their interventions and that there are three generations of greater use of memory