Relattion And Advertising
|
|
رسالة-أهداف- مواصفات خريج البرنامج
Third Year- First Term
| MC 311 |
Media information |
4 |
2 |
4 |
| ADV 321 |
Organizational Communication |
4 |
2 |
4 |
| ADV 323 |
Marketing |
4 |
2 |
4 |
| ADV 331 |
Public Relations Management |
4 |
2 |
4 |
| ADV 333 |
Advertising Management |
4 |
2 |
4 |
| ADV 341 |
Public Relations and Advertising
Research Methods |
4 |
2 |
4 |
| TOTAL |
24 |
12 |
24 |
Third Year - Second Term
| MC 312 |
Media Translation |
4 |
2 |
4 |
| ADV 322 |
Media Information |
4 |
2 |
4 |
| ADV 312 |
Communication technology and Media |
4 |
2 |
4 |
| ADV 324 |
Exhibition and Presentation skills |
4 |
2 |
4 |
| ADV 326 |
Public Relations planning and programming |
4 |
- |
4 |
| ADV 342 |
public opinion polls and Research |
4 |
2 |
4 |
| TOTAL |
24 |
10 |
24 |
|
|
First Semester
|
Abbreviation & Course No
|
Course Title
|
Lecture
|
Practical
|
Total
|
|
MC 412
|
Media information
|
4
|
2
|
4
|
|
ADV 421
|
planning Advertising campaigns
|
4
|
2
|
4
|
|
ADV 413
|
Persuasion
|
4
|
2
|
4
|
|
ADV 423
|
Editing public relations and advertising information
|
4
|
2
|
4
|
|
ADV 425
|
Public relations and international advertising
|
4
|
2
|
4
|
|
ADV 441
|
Special Topics in public relations and advertising
|
4
|
2
|
4
|
|
TOTAL
|
24
|
12
|
24
|
8
|
Second Semester
|
Abbreviation & Course No
|
Course Title
|
Lecture
|
Practical
|
Total
|
|
MC 412
|
Media Translation
|
4
|
2
|
4
|
|
ADV 422
|
The art of promotion
|
4
|
2
|
4
|
|
ADV 424
|
Advertising Design and production
|
4
|
2
|
4
|
|
ADV 426
|
Protocol and conferences organization
|
4
|
2
|
4
|
|
ADV 432
|
planning Media Campaign
|
4
|
-
|
4
|
|
ADV 450
|
project graduation
|
4
|
2
|
4
|
|
TOTAL
|
24
|
10
|
24
|
11
|
|
|
|
|
|